Archive for the ‘Agriculture’ Category

Urban Farming in Oakland’s “Ghost Town”

November 4th, 2009 by Fredo Martin | No Comments | Filed in Agriculture, Economy, Food, Food System, ProFood

My Friend Liz (@hyperlocavore), posted this very cool video on facebook earlier today. Well worth the time, it is also entertaining and, most likely, eye opening for many city dwellers. Enjoy! More details at http://cookingupastory.com/novella-carpenter-e-interviewContinue reading

A shared new direction

August 12th, 2009 by Fredo Martin | No Comments | Filed in Agriculture, Economy, Food, Food System, ProFood

This is in response to a recently published article “Who Owns Good Food” by Zachary Adam Cohen on the Huffington Post. Being too lengthy, this comment exceeded the 250 word limitation of the blog, hence this post.

Nothing can be accomplished in the effort to reshape our food system from a broken, misdirected trajectory to a sustainable triple bottom line system, without shedding old… Continue reading

Rooftop Farm in Brooklyn

July 27th, 2009 by Fredo Martin | No Comments | Filed in Agriculture, Food System, ProFood

My friend Zachary, of Farm to Table, sent me this very cool video. I just HAD to share it with you all :-)

A Farm Grows in Brooklyn…on a Rooftop! from SkeeterNYC on Vimeo

Flavors to remember

July 24th, 2009 by Fredo Martin | 1 Comment | Filed in Agriculture, Food System, Personal Note, ProFood

YES, I am a city boy, born and raised in the great city of Paris, France… actually, that’s not all of it… I was also raised in Northern France, eight miles away from the Belgian border, in the French Ardennes, where my mother’s parents showed me what it was like to live way back when… I spent my first sixteen summers in a small village of no more than two… Continue reading

Fresh by Ana Sofia Joanes (2009): inconvenient truths in the pudding.

July 22nd, 2009 by Fredo Martin | 1 Comment | Filed in Agriculture, Food System

The filmic narrative of Fresh, punctuated by interviews with author Michael Pollan, delivers a carefully crafted didactic message: the industrial agro-business as we know it, replete as it is with noxious pesticides, animal concentration camps, monocultures that exhaust vast expanses of land, is an unsustainable paradox. While it aims at feeding us all at a low price, it depletes the land and poisons us with mutated strains of various bacteria… Continue reading

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The First Pro Food Product?

July 8th, 2009 by Fredo Martin | 2 Comments | Filed in Agriculture, Food System, ProFood

What will be the first deliverable of Pro Food? Will it be the publication of a Pro Food Manual for each step in the food system, from seed to plate? How does one author such a manual? Beside research, conversations, surveys and interviews, one most probably would need to further learn, gather and analyze each and every current practice of the food system, in the field, to determine and define… Continue reading

Pro Food: Slow Food with an Entrepreneurial Twist

July 7th, 2009 by Fredo Martin | 1 Comment | Filed in Agriculture, Food System, ProFood

By Rob Smart, with permission from the Author, originally published on The Huffington Post earlier today.

With my recent introduction of the term “Pro Food“, and a definition of its core principles, several readers have questioned how Pro Food differs from Slow Food. Rather than try to answer this question on my own, as I am only somewhat familiar with Slow Food, I am opening

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