Aria Systems, a leader in subscription billing solutions, had the right marketing automation platform — Marketo — but the wrong implementation. Campaigns stalled, the CRM connection failed, and the entire automation system underperformed. Marketing couldn’t scale, sales couldn’t act on unqualified leads, and leadership lost trust in the tool in which they had invested. That’s when they called Workingarts to turn breakdown into breakthrough.
Aria Systems had invested in Marketo to drive enterprise growth — but the platform wasn’t delivering. Campaigns generated only a handful of low-quality leads, the CRM sync was inconsistent, and the marketing team had lost confidence in the system. Worse yet, templates were off-brand and performance data was unreliable. A powerful tool had become a drag on momentum — and leadership knew it had to be fixed fast.
Workingarts began with a full audit of Aria’s automation environment. We cleaned up the Marketo instance, repaired broken workflows, and rebuilt campaign architecture to align with Aria’s brand and sales funnel. We also implemented behavioral lead scoring and ensured real-time sync with Salesforce. Todos components — from email flows to landing pages — were redesigned for usability, fidelity, and conversion.
Our team didn’t just fix broken tech — we transformed it into a fully branded, conversion-ready engine. In the early days of Marketo (pre-drag-and-drop), we hand-coded landing pages, embedded tracking, and tailored each campaign to Aria’s brand. The result: marketing regained credibility, sales got a massive inflow of qualified leads, and the system scaled with confidence.
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