Government Procurement

Workingarts Marketing, Inc.

CA DGS Micro Business Certification
ID: 2025449
UEI: NBCYGXAQAAQ5
CAGE/NCAGE: 88UR6
DUNS 138922930

POC: Fredo Martin
CEO/Co-Founder
fredo@workingarts.com
+1-559-662-1119 (Voice/Text)

Company Overview

Workingarts Marketing, Inc. is a California-based creative and digital strategy firm with over two decades of experience helping public agencies, educational institutions, nonprofits, and mission-driven businesses communicate with clarity and purpose. Certified as a micro business by the California Department of General Services, we specialize in strategic design, website development, brand systems, content production, and deadline-driven project management. Our team is known for translating complex needs into accessible, high-impact communications—whether through modern, mobile-first websites, large-scale print publications, or integrated outreach campaigns. With a hands-on approach and deep technical fluency, we serve as both a creative partner and an operational ally to organizations that serve the public good.

Core Competencies

• Strategic website design and content architecture for public agencies, education, and enterprise.
• Branding and identity systems that scale across print, digital, and environmental applications.
• Deadline-driven content development, layout, and production for print and web publications.
• Marketing automation for audience engagement and stakeholder reporting.
• Vendor coordination and process streamlining, including print, distribution, and mailing logistics.
• Accessibility, compliance, and mobile-first design in all digital deliverables.

Past Performance

• 7-Year Partnership with a K–12 District: Led end-to-end design, content production, and vendor coordination for a district-wide 35,000 print run quarterly newspaper, achieving on-time delivery to 10,000+ households while reducing mailing costs by over 40% through USPS nonprofit rate optimization. Designed, branded, built, and launched 12 new school or school-related websites.
• Statewide Nonprofit Website Revamp: Migrated legacy content, redesigned brand, and rebuilt a high-performance WordPress site to meet mobile and accessibility standards—cutting bounce rate by 57% within 90 days.
• 16-Year uninterrupted, County Economic Development Agency: highly cost-efficient monthly newsletter publishing, email campaigns management, analytics reporting, database management, and IT support.
• Workforce Development Agency Brand Refresh: Delivered full rebranding, messaging, and digital collateral for a statewide training initiative under California’s Labor and Workforce Development Agency. Resulted in a 3x increase in partnership inquiries post-launch.
• Print-to-Digital Workflow Overhaul for a Municipality: Wrote core CSS for a city website overhaul, redesigned internal newsletter workflows to reduce design/approval cycles by 65%, saving hundreds of staff hours annually, substantial hosting costs savings.

Differentiators

• California-Certified Micro Business: Small, nimble, and procurement-ready for state/local partnerships.
• Human-Centered Design: Every deliverable considers real user behavior—from residents and parents to agency staff and board members.
• Cross-Sector Fluency: Experience with education, agriculture, public health, local government, and enterprise—understanding of both mission and margin.
• Hands-On Leadership: Principal-led engagements with direct accountability, creativity, and deep technical fluency.
• End-to-End Capabilities: Strategy, copywriting, design, CMS development, orchestrate third-party vendors, and print delivery—without costly subcontracting layers.

Government Classifications Codes

NAICS

541430 – Graphic Design Services
541490 – Other Specialized Design Services
541512 – Computer Systems Design Services
541519 – Other Computer Related Services
541613 – Marketing Consulting Services
611430 – Professional and Management Development Training

PSC

R499 – Support- Professional: Other
R701 – Support- Management: Advertising
R708 – Support- Management: Public Relations
R426 – Support- Professional: Communications
T001 – Photo/Map/Print/Publication- Arts/Graphics
DB02 – IT And Telecom – Compute Support Services, Non-HPC (Labor)
U001 – Education/Training- Lectures
DA01 – IT A And Telecom – Business Application/Application Development Support Services (Labor)
DA10 – IT And Telecom – Business Application/Application Development Software As A Service

UNSPSC

80141505 – Marketing & distribution services – Market research – Marketing plans
80171600 – Public relations & professional comms srvcs – Publicity and marketing support services
81112103 – Computer services – Internet services – World wide web WWW site design services
82101800 – Design & Graphic Art Services – Advertising – Advertising agency services
82111500 – Editorial services – Writing & translations – Technical writing
82141500 – Design & Graphic Art Services – Graphic design – Art design services
82141501 – Design & Graphic Art Services – Graphic design – Art design services – Layout or graphics editing
82141502 – Design & Graphic Art Services – Graphic design – Art design services – Art design or graphics
82101500 – Design & Graphic Art Services – Advertising – Print advertising
82101603 – Design & Graphic Art Services – Advertising – Broadcast advertising – Internet
82121501 – Design & Graphic Art Services – Reproduction services – Printing – Planning or layout of graphic production
82141505 – Design & Graphic Art Services – Graphic design – Art design services – Computer generated

NIGP

91522 – Communications Marketing Services – strategy, messaging, public relations
91548 – Graphic Arts Services, Not Printing – branding, layout, visual identity
91551 – Information Highway Electronic Services – internet, web design, virtual tours
91596 – Web Page Design and/or Management Services
91876 – Marketing Consulting (Advertising/Marketing consulting)
96153 – Marketing Services – implementation of campaign and promotional activities
96190 – Writing Services – copywriting, web content, print text