Sherman Thomas Charter Schools faced a fractured digital presence that left parents confused, staff unsupported, and community confidence shaken. Workingarts partnered with STCS to design a site that did more than look good—it served its people. The result: a functional, mobile-first platform built for clarity, connection, and community trust.
Restore Confidence. Make Access Easy.
The original website failed on multiple fronts: broken links, outdated content, and confusing navigation. Families couldn’t find what they needed. Staff couldn’t update information. Community trust suffered.
To rebuild confidence, we had to solve two core problems:
Trust Through Clarity
Families, staff, and prospective parents needed a site that made it easy to find answers—quickly and clearly.
A Mobile-First Mindset
With most families accessing school info on their phones, we reimagined the site from the ground up with a “three taps or less” principle and full bilingual support.
Listen First. Then Rebuild From the Ground Up.
Sherman Thomas Charter Schools came to us with more than a website problem—it was a trust issue. Their existing site was confusing, outdated, and difficult to navigate, especially on mobile. Families couldn’t find critical information. Staff couldn’t make timely updates. Community perception was suffering.
We began by listening closely to families, administrators, and educators. What did they need? What was missing? Where was the friction?
From there, we shifted the lens: this wouldn’t be a static website. It would be a living, service-oriented platform—one that reflected the heart of the school and made essential tools accessible in three taps or fewer.
From Fragmented to Functional
We built a responsive, mobile-first site designed around real user behavior:
Replatformed to WordPress + WPEngine for speed, security, and editorial flexibility
Created a unified brand with logo, visual identity, and messaging
Reorganized navigation to prioritize key actions like enrollment, calendars, and staff directories
Added bilingual toggles to ensure accessibility for the entire community
Integrated secure forms, clean layouts, and intuitive menus
Enabled daily backups for stability and rapid recovery
We also replaced generic URLs with meaningful slugs to improve clarity and usability for humans and search engines.
A Platform That Earns Trust and Strengthens Connection
The transformation was immediate and measurable.
Mobile Confidence
Parents now engage confidently via smartphone. The site adapts beautifully to small screens and loads fast across devices.
Community Credibility
A polished, professional design reinforces the school’s integrity and communicates stability.
Improved Engagement
Visitors stay longer, access more resources, and use integrated tools more often, because now they can.
The website is no longer an obstacle. It’s an enabler.
Your School’s Website Should Show Up Like You Do
Sherman Thomas Charter Schools now has a digital home that matches its values: clear, welcoming, and trustworthy. When schools commit to serving their communities, their websites should reflect that commitment.
Discover how we can help your school better serve its entire community.
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