{"id":1755,"date":"2017-01-11T21:56:36","date_gmt":"2017-01-11T21:56:36","guid":{"rendered":"https:\/\/workingdev.wpengine.com\/?p=1755"},"modified":"2025-05-12T13:38:23","modified_gmt":"2025-05-12T20:38:23","slug":"google-analytics-matter","status":"publish","type":"post","link":"https:\/\/workingarts.com\/es\/google-analytics-matter\/","title":{"rendered":"Por qu\u00e9 es importante Google Analytics"},"content":{"rendered":"<p>Las herramientas de Google Analytics existen desde hace a\u00f1os y, sin embargo, sigo viendo muchos sitios web sin c\u00f3digos de an\u00e1lisis integrados. Cuando pregunto al propietario del sitio, la respuesta suele ser que conf\u00eda en un monitor de tr\u00e1fico integrado, instalado en el servidor de alojamiento por el webmaster o \"incluido\" por el proveedor de la plataforma de alojamiento.<\/p>\n<p>S\u00ed, tiene valor tener ese c\u00f3digo en su servidor web, pero hay mucho m\u00e1s valor a\u00f1adido en su arsenal de informes cuando se aprovechan las enormes bases de datos disponibles a trav\u00e9s de Google Analytics, ya que pueden revelar muchos m\u00e1s detalles sobre su tr\u00e1fico que un software de monitorizaci\u00f3n de tr\u00e1fico basado en servidor jam\u00e1s podr\u00eda: los perfiles de sus visitantes est\u00e1n siendo constantemente compilados por Google, y los rastros que dejan al visitar su sitio le permiten beneficiarse de las bases de datos de Google en constante crecimiento para saber m\u00e1s sobre ellos.<\/p>\n<p>Tambi\u00e9n puede aprovechar Google Analytics con las campa\u00f1as de Google Adwords simplemente utilizando los c\u00f3digos de an\u00e1lisis existentes ya instalados en su sitio web, para informar de su campa\u00f1a en el panel de control de su motor de b\u00fasqueda, display o campa\u00f1as combinadas. Todos los datos revelados por Google Analytics incluyen los siguientes elementos:<\/p>\n<ul>\n<li>tr\u00e1fico en tiempo real,<\/li>\n<li>geolocalizaci\u00f3n,<\/li>\n<li>preferencia de idioma (puede llevar a un sitio web localizado),<\/li>\n<li>uso de la tecnolog\u00eda (navegador, sistema operativo, ordenador, tableta, tel\u00e9fono inteligente),<\/li>\n<li>perfiles de los visitantes,<\/li>\n<li>grupos de edad,<\/li>\n<li>mejores horas de tr\u00e1fico,<\/li>\n<li>flujo de tr\u00e1fico hacia su sitio web,<\/li>\n<li>y mucho, mucho m\u00e1s...<\/li>\n<\/ul>\n<p>\u00bfQuiere saber m\u00e1s al respecto? Ll\u00e1manos al 559-662-1119 y te explicaremos con detalle c\u00f3mo funciona todo esto.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Analytics tools have been around for years and yet, I still see many websites with no embedded analytics codes. When I ask the site owner about it, the answer is often a variation on relying on a built-in\u00a0traffic monitor, installed on the hosting server either by the webmaster or &#8216;included&#8221; by the hosting platform [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1756,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[42,113,30,43,44,110],"tags":[45],"class_list":["post-1755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-article","category-online-marketing","category-search-engine-marketing","category-search-engine-optimization","category-services","tag-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Google Analytics Matter - Workingarts Marketing, Inc.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/workingarts.com\/es\/google-analytics-matter\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Google Analytics Matter - Workingarts Marketing, Inc.\" \/>\n<meta property=\"og:description\" content=\"Google Analytics tools have been around for years and yet, I still see many websites with no embedded analytics codes. When I ask the site owner about it, the answer is often a variation on relying on a built-in\u00a0traffic monitor, installed on the hosting server either by the webmaster or &#8216;included&#8221; by the hosting platform [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/workingarts.com\/es\/google-analytics-matter\/\" \/>\n<meta property=\"og:site_name\" content=\"Workingarts Marketing, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Workingarts\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-11T21:56:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-12T20:38:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/workingarts.com\/wp-content\/uploads\/2017\/01\/Google-Analyics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"741\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fredo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@working_arts\" \/>\n<meta name=\"twitter:site\" content=\"@working_arts\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fredo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/workingarts.com\\\/google-analytics-matter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/workingarts.com\\\/google-analytics-matter\\\/\"},\"author\":{\"name\":\"Fredo\",\"@id\":\"https:\\\/\\\/workingarts.com\\\/#\\\/schema\\\/person\\\/3980946060c00535084557c7b77164a7\"},\"headline\":\"Why Google Analytics Matter\",\"datePublished\":\"2017-01-11T21:56:36+00:00\",\"dateModified\":\"2025-05-12T20:38:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/workingarts.com\\\/google-analytics-matter\\\/\"},\"wordCount\":255,\"publisher\":{\"@id\":\"https:\\\/\\\/workingarts.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/workingarts.com\\\/google-analytics-matter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/workingarts.com\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/Google-Analyics.jpg\",\"keywords\":[\"Analytics\"],\"articleSection\":[\"Analytics\",\"article\",\"Online Marketing\",\"Search Engine Marketing\",\"Search Engine Optimization\",\"Services\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/workingarts.com\\\/google-analytics-matter\\\/\",\"url\":\"https:\\\/\\\/workingarts.com\\\/google-analytics-matter\\\/\",\"name\":\"Why Google Analytics Matter - 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