{"id":7149,"date":"2025-05-07T14:58:00","date_gmt":"2025-05-07T21:58:00","guid":{"rendered":"https:\/\/workingdev.wpengine.com\/?p=7149"},"modified":"2025-05-12T22:19:47","modified_gmt":"2025-05-13T05:19:47","slug":"serie-sur-la-refonte-des-sites-web-partie-2-recueillir-des-informations-et-elaborer-une-feuille-de-route","status":"publish","type":"post","link":"https:\/\/workingarts.com\/fr\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\/","title":{"rendered":"S\u00e9rie sur la refonte des sites web, partie 2 : recueillir des informations et \u00e9laborer une feuille de route"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7149\" class=\"elementor elementor-7149\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-gbadge=\"{&quot;text&quot;:&quot;BLOG SERIES: 2 of 3&quot;,&quot;hideIfEmpty&quot;:false,&quot;icon&quot;:false}\" class=\"elementor-element elementor-element-133ac7b6 premium-gbadge-yes premium-gbadge-flag premium-gbadge-left e-flex e-con-boxed e-con e-parent\" data-id=\"133ac7b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48943a55 elementor-widget elementor-widget-text-editor\" data-id=\"48943a55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Voyons plus en d\u00e9tail comment aborder au mieux cette phase fondamentale.<\/p>\n\n<p><strong>Clarifiez votre objectif<\/strong><\/p>\n\n<p>Toute refonte r\u00e9ussie d'un site web commence par la clart\u00e9 de l'objectif. Posez-vous la question, <em>pourquoi faisons-nous cela ?<\/em> Peut-\u00eatre votre site d'origine ne correspond-il plus \u00e0 votre mission actuelle ou \u00e0 votre position sur le march\u00e9. Il se peut que votre public ait \u00e9volu\u00e9, que votre marque ait m\u00fbri ou que votre ancienne technologie soit devenue obsol\u00e8te. Une d\u00e9finition claire de vos objectifs vous aidera \u00e0 orienter l'ensemble du projet : des choix de conception et de technologie \u00e0 la mani\u00e8re de structurer et de pr\u00e9senter votre contenu.<\/p>\n\n<p><strong>Audit de votre site actuel<\/strong><\/p>\n\n<p>Avant de cr\u00e9er un nouveau contenu ou de restructurer votre site, faites l'inventaire de votre site existant. Identifiez ce qui fonctionne bien et ce qui est obsol\u00e8te ou inefficace. Un audit consiste \u00e0 v\u00e9rifier tous les aspects de votre site - la navigation, l'imagerie, le contenu et l'exp\u00e9rience utilisateur. Des outils tels que Google Analytics, SEMrush, Ahrefs ou Screaming Frog peuvent vous aider \u00e0 \u00e9valuer vos pages existantes, en mettant en \u00e9vidence des indicateurs pr\u00e9cieux tels que l'engagement des visiteurs, les taux de rebond et les pages d'atterrissage les plus populaires.<\/p>\n\n<p><strong>Conna\u00eetre son public<\/strong><\/p>\n\n<p>Qui visite votre site et pourquoi viennent-ils ? La compr\u00e9hension de l'audience est au c\u0153ur de toute bonne refonte de site web. Si vous ne l'avez pas encore fait, cr\u00e9ez des personas d'utilisateurs : ces profils fictifs repr\u00e9sentent des visiteurs typiques d'un site web et d\u00e9crivent leurs besoins, leurs motivations, leurs points de douleur et leurs comportements. En vous concentrant sur des sc\u00e9narios r\u00e9els, vous vous assurez que la refonte s'adresse vraiment \u00e0 vos utilisateurs et qu'elle r\u00e9pond \u00e0 leurs objectifs, tout en les guidant de mani\u00e8re transparente dans l'examen de vos solutions.<\/p>\n\n<p><strong>Planifiez votre contenu de mani\u00e8re r\u00e9fl\u00e9chie<\/strong><\/p>\n\n<p>Comme nous l'avons soulign\u00e9 pr\u00e9c\u00e9demment, le contenu est roi. La planification du contenu doit pr\u00e9c\u00e9der la conception visuelle. R\u00e9examinez votre contenu actuel et d\u00e9terminez les \u00e9l\u00e9ments \u00e0 conserver, \u00e0 r\u00e9viser ou \u00e0 retirer. D\u00e9finissez clairement les exigences en mati\u00e8re de nouveau contenu et pensez strat\u00e9giquement au r\u00e9f\u00e9rencement d\u00e8s le d\u00e9but - apr\u00e8s tout, un beau site que personne ne peut trouver ne sert pas son objectif.<\/p>\n\n<p>Impliquez des experts en la mati\u00e8re d\u00e8s le d\u00e9but du processus et veillez \u00e0 ce que votre contenu corresponde \u00e0 la voix, au ton et au message que vous souhaitez communiquer \u00e0 votre public. \u00c9laborez un calendrier \u00e9ditorial r\u00e9aliste, en pr\u00e9voyant suffisamment de temps pour les r\u00e9visions et les approbations internes.<\/p>\n\n<p><strong>\u00c9tablir un calendrier r\u00e9aliste<\/strong><\/p>\n\n<p>Les refontes de sites web se heurtent souvent \u00e0 des calendriers trop ambitieux. Pour maintenir le projet sur la bonne voie, \u00e9tablissez un calendrier r\u00e9aliste qui tienne compte de la complexit\u00e9 du site, de vos processus d'approbation internes, des ressources disponibles et des obstacles potentiels. Veillez \u00e0 pr\u00e9voir une marge de man\u0153uvre suffisante pour les tests, les r\u00e9visions et les contretemps inattendus.<\/p>\n\n<p><strong>Images fil de fer et prototypage<\/strong><\/p>\n\n<p>Avant d'engager des ressources importantes dans la conception visuelle, envisagez de d\u00e9velopper des wireframes ou des prototypes. Ces outils visuels aident les parties prenantes \u00e0 comprendre et \u00e0 approuver la structure g\u00e9n\u00e9rale du site et l'exp\u00e9rience utilisateur sans se laisser distraire par les d\u00e9tails de la conception visuelle. Le retour d'information \u00e0 ce stade pr\u00e9coce est inestimable, car les changements sont beaucoup moins co\u00fbteux et plus faciles \u00e0 mettre en \u0153uvre.<\/p>\n\n<p><strong>Choisir la bonne technologie<\/strong><\/p>\n\n<p>La technologie des sites web \u00e9voluant rapidement, il est essentiel de s\u00e9lectionner la plateforme la mieux adapt\u00e9e \u00e0 vos besoins actuels et futurs. Votre choix doit tenir compte de la facilit\u00e9 d'utilisation, de la fiabilit\u00e9, de l'\u00e9volutivit\u00e9 et de la s\u00e9curit\u00e9. Demandez-vous si vous avez besoin de fonctions de commerce \u00e9lectronique, d'int\u00e9grations sp\u00e9cifiques avec des syst\u00e8mes de gestion de la relation client ou d'automatisation du marketing, de capacit\u00e9s multilingues ou de formulaires sophistiqu\u00e9s et d'\u00e9l\u00e9ments interactifs.<\/p>\n\n<p><strong>Investir dans un environnement de test<\/strong><\/p>\n\n<p>Comme nous l'avons mentionn\u00e9 dans la premi\u00e8re partie, la mise en place d'environnements de d\u00e9veloppement et d'essai robustes, distincts de votre site web, est une pratique exemplaire que l'on ne saurait trop recommander. Cette configuration offre une flexibilit\u00e9 essentielle pour tester de nouvelles fonctionnalit\u00e9s, mettre \u00e0 jour les logiciels en toute s\u00e9curit\u00e9, affiner le contenu et pr\u00e9visualiser les changements de conception sans risque de temps d'arr\u00eat ou d'embarras d\u00fb \u00e0 des probl\u00e8mes inattendus.<\/p>\n\n<p><strong>Communiquer et collaborer<\/strong><\/p>\n\n<p>La refonte d'un site web est un sport d'\u00e9quipe. Une communication ouverte entre les parties prenantes du projet - concepteurs, d\u00e9veloppeurs, sp\u00e9cialistes du marketing, cadres - est essentielle pour \u00e9viter les malentendus et les retards co\u00fbteux. Des contr\u00f4les r\u00e9guliers, des rapports transparents et des r\u00f4les clairement d\u00e9finis peuvent consid\u00e9rablement faciliter le processus.<\/p>\n\n<p><strong>Rester inspir\u00e9 et flexible<\/strong><\/p>\n\n<p>Enfin, restez inspir\u00e9 ! La refonte d'un site web ne consiste pas seulement \u00e0 r\u00e9soudre des probl\u00e8mes ; c'est aussi l'occasion de r\u00e9inventer votre pr\u00e9sence en ligne, de renouer avec votre public et de dynamiser votre \u00e9quipe. Ne perdez pas de vue vos objectifs initiaux, mais restez ouvert aux id\u00e9es cr\u00e9atives et suffisamment souple pour vous adapter au fur et \u00e0 mesure du d\u00e9roulement du projet.<\/p>\n\n<p>Dans notre prochain article, nous explorerons les meilleures pratiques en mati\u00e8re de tendances de conception, de consid\u00e9rations d'accessibilit\u00e9 et d'exp\u00e9riences centr\u00e9es sur l'utilisateur, afin de vous aider \u00e0 cr\u00e9er un site Web non seulement attrayant sur le plan visuel, mais aussi v\u00e9ritablement convivial.<\/p>\n\n<p><em><strong>Joyeux remaniement !<\/strong><\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Dans notre dernier article, nous avons \u00e9voqu\u00e9 la difficult\u00e9 - mais aussi le potentiel d'inspiration - d'un projet de refonte d'un site web. Comme nous l'avons mentionn\u00e9, un bon contenu est roi. Mais avant de se lancer dans la cr\u00e9ation de contenu, la r\u00e9utilisation de documents existants ou l'optimisation de votre r\u00e9f\u00e9rencement, il est essentiel de poser des bases solides gr\u00e2ce \u00e0 une pr\u00e9paration r\u00e9fl\u00e9chie et \u00e0 des id\u00e9es strat\u00e9giques.<\/p>","protected":false},"author":2,"featured_media":6982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[113,119,30,118,110,91],"tags":[],"class_list":["post-7149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-featured","category-online-marketing","category-series","category-services","category-web-publishing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Website Redesign Series, Part 2: Gathering Insights and Building Your Roadmap - Workingarts Marketing, Inc.<\/title>\n<meta name=\"description\" content=\"lay a strong foundation with thoughtful preparation and strategic insights\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/workingarts.com\/fr\/serie-sur-la-refonte-des-sites-web-partie-2-recueillir-des-informations-et-elaborer-une-feuille-de-route\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Redesign Series, Part 2: Gathering Insights and Building Your Roadmap - Workingarts Marketing, Inc.\" \/>\n<meta property=\"og:description\" content=\"lay a strong foundation with thoughtful preparation and strategic insights\" \/>\n<meta property=\"og:url\" content=\"https:\/\/workingarts.com\/fr\/serie-sur-la-refonte-des-sites-web-partie-2-recueillir-des-informations-et-elaborer-une-feuille-de-route\/\" \/>\n<meta property=\"og:site_name\" content=\"Workingarts Marketing, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Workingarts\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-07T21:58:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-13T05:19:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/workingarts.com\/wp-content\/uploads\/blog\/Fredo-blog\/webredo2-illustration.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Fredo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@working_arts\" \/>\n<meta name=\"twitter:site\" content=\"@working_arts\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fredo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/workingarts.com\\\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/workingarts.com\\\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\\\/\"},\"author\":{\"name\":\"Fredo\",\"@id\":\"https:\\\/\\\/workingarts.com\\\/#\\\/schema\\\/person\\\/3980946060c00535084557c7b77164a7\"},\"headline\":\"Website Redesign Series, Part 2: Gathering Insights and Building Your Roadmap\",\"datePublished\":\"2025-05-07T21:58:00+00:00\",\"dateModified\":\"2025-05-13T05:19:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/workingarts.com\\\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\\\/\"},\"wordCount\":695,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/workingarts.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/workingarts.com\\\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/workingarts.com\\\/wp-content\\\/uploads\\\/blog\\\/Fredo-blog\\\/webredo2-illustration.webp\",\"articleSection\":[\"article\",\"featured\",\"Online Marketing\",\"series\",\"Services\",\"web publishing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/workingarts.com\\\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/workingarts.com\\\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\\\/\",\"url\":\"https:\\\/\\\/workingarts.com\\\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\\\/\",\"name\":\"Website Redesign Series, Part 2: Gathering Insights and Building Your Roadmap - Workingarts Marketing, Inc.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/workingarts.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/workingarts.com\\\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/workingarts.com\\\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/workingarts.com\\\/wp-content\\\/uploads\\\/blog\\\/Fredo-blog\\\/webredo2-illustration.webp\",\"datePublished\":\"2025-05-07T21:58:00+00:00\",\"dateModified\":\"2025-05-13T05:19:47+00:00\",\"description\":\"lay a strong foundation with thoughtful preparation and strategic insights\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/workingarts.com\\\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/workingarts.com\\\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/workingarts.com\\\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\\\/#primaryimage\",\"url\":\"https:\\\/\\\/workingarts.com\\\/wp-content\\\/uploads\\\/blog\\\/Fredo-blog\\\/webredo2-illustration.webp\",\"contentUrl\":\"https:\\\/\\\/workingarts.com\\\/wp-content\\\/uploads\\\/blog\\\/Fredo-blog\\\/webredo2-illustration.webp\",\"width\":1024,\"height\":1475,\"caption\":\"web redesign process illustration\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/workingarts.com\\\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/workingarts.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Website Redesign Series, Part 2: Gathering Insights and Building Your Roadmap\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/workingarts.com\\\/#website\",\"url\":\"https:\\\/\\\/workingarts.com\\\/\",\"name\":\"Workingarts Marketing, Inc.\",\"description\":\"Your Success Drives Ours\",\"publisher\":{\"@id\":\"https:\\\/\\\/workingarts.com\\\/#organization\"},\"alternateName\":\"workingarts.com\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/workingarts.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/workingarts.com\\\/#organization\",\"name\":\"Workingarts Marketing, Inc.\",\"alternateName\":\"workingarts\",\"url\":\"https:\\\/\\\/workingarts.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/workingarts.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/workingarts.com\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/wainc_logo_2015-v2_2015RedesignOption6-e1457983390425.png\",\"contentUrl\":\"https:\\\/\\\/workingarts.com\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/wainc_logo_2015-v2_2015RedesignOption6-e1457983390425.png\",\"width\":334,\"height\":68,\"caption\":\"Workingarts Marketing, Inc.\"},\"image\":{\"@id\":\"https:\\\/\\\/workingarts.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Workingarts\\\/\",\"https:\\\/\\\/x.com\\\/working_arts\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/workingarts-marketing-inc-\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/workingarts.com\\\/#\\\/schema\\\/person\\\/3980946060c00535084557c7b77164a7\",\"name\":\"Fredo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/665a395d1a784487fee7205229fe56606565079671f46429ffd20f9b691da8ce?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/665a395d1a784487fee7205229fe56606565079671f46429ffd20f9b691da8ce?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/665a395d1a784487fee7205229fe56606565079671f46429ffd20f9b691da8ce?s=96&d=mm&r=g\",\"caption\":\"Fredo\"},\"sameAs\":[\"https:\\\/\\\/workingarts.com\"],\"url\":\"https:\\\/\\\/workingarts.com\\\/fr\\\/author\\\/workingarts\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"S\u00e9rie sur la refonte du site Web, partie 2 : recueillir des informations et \u00e9laborer votre feuille de route - Workingarts Marketing, Inc.","description":"\u00e9tablir une base solide gr\u00e2ce \u00e0 une pr\u00e9paration r\u00e9fl\u00e9chie et \u00e0 des id\u00e9es strat\u00e9giques","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/workingarts.com\/fr\/serie-sur-la-refonte-des-sites-web-partie-2-recueillir-des-informations-et-elaborer-une-feuille-de-route\/","og_locale":"fr_FR","og_type":"article","og_title":"Website Redesign Series, Part 2: Gathering Insights and Building Your Roadmap - Workingarts Marketing, Inc.","og_description":"lay a strong foundation with thoughtful preparation and strategic insights","og_url":"https:\/\/workingarts.com\/fr\/serie-sur-la-refonte-des-sites-web-partie-2-recueillir-des-informations-et-elaborer-une-feuille-de-route\/","og_site_name":"Workingarts Marketing, Inc.","article_publisher":"https:\/\/www.facebook.com\/Workingarts\/","article_published_time":"2025-05-07T21:58:00+00:00","article_modified_time":"2025-05-13T05:19:47+00:00","og_image":[{"width":1024,"height":1475,"url":"https:\/\/workingarts.com\/wp-content\/uploads\/blog\/Fredo-blog\/webredo2-illustration.webp","type":"image\/webp"}],"author":"Fredo","twitter_card":"summary_large_image","twitter_creator":"@working_arts","twitter_site":"@working_arts","twitter_misc":{"\u00c9crit par":"Fredo","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/workingarts.com\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\/#article","isPartOf":{"@id":"https:\/\/workingarts.com\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\/"},"author":{"name":"Fredo","@id":"https:\/\/workingarts.com\/#\/schema\/person\/3980946060c00535084557c7b77164a7"},"headline":"Website Redesign Series, Part 2: Gathering Insights and Building Your Roadmap","datePublished":"2025-05-07T21:58:00+00:00","dateModified":"2025-05-13T05:19:47+00:00","mainEntityOfPage":{"@id":"https:\/\/workingarts.com\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\/"},"wordCount":695,"commentCount":0,"publisher":{"@id":"https:\/\/workingarts.com\/#organization"},"image":{"@id":"https:\/\/workingarts.com\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\/#primaryimage"},"thumbnailUrl":"https:\/\/workingarts.com\/wp-content\/uploads\/blog\/Fredo-blog\/webredo2-illustration.webp","articleSection":["article","featured","Online Marketing","series","Services","web publishing"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/workingarts.com\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/workingarts.com\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\/","url":"https:\/\/workingarts.com\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\/","name":"S\u00e9rie sur la refonte du site Web, partie 2 : recueillir des informations et \u00e9laborer votre feuille de route - Workingarts Marketing, Inc.","isPartOf":{"@id":"https:\/\/workingarts.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/workingarts.com\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\/#primaryimage"},"image":{"@id":"https:\/\/workingarts.com\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\/#primaryimage"},"thumbnailUrl":"https:\/\/workingarts.com\/wp-content\/uploads\/blog\/Fredo-blog\/webredo2-illustration.webp","datePublished":"2025-05-07T21:58:00+00:00","dateModified":"2025-05-13T05:19:47+00:00","description":"\u00e9tablir une base solide gr\u00e2ce \u00e0 une pr\u00e9paration r\u00e9fl\u00e9chie et \u00e0 des id\u00e9es strat\u00e9giques","breadcrumb":{"@id":"https:\/\/workingarts.com\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/workingarts.com\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/workingarts.com\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\/#primaryimage","url":"https:\/\/workingarts.com\/wp-content\/uploads\/blog\/Fredo-blog\/webredo2-illustration.webp","contentUrl":"https:\/\/workingarts.com\/wp-content\/uploads\/blog\/Fredo-blog\/webredo2-illustration.webp","width":1024,"height":1475,"caption":"web redesign process illustration"},{"@type":"BreadcrumbList","@id":"https:\/\/workingarts.com\/website-redesign-series-part-2-gathering-insights-and-building-your-roadmap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/workingarts.com\/"},{"@type":"ListItem","position":2,"name":"Website Redesign Series, Part 2: Gathering Insights and Building Your Roadmap"}]},{"@type":"WebSite","@id":"https:\/\/workingarts.com\/#website","url":"https:\/\/workingarts.com\/","name":"Workingarts Marketing, Inc.","description":"Votre r\u00e9ussite est le moteur de la n\u00f4tre","publisher":{"@id":"https:\/\/workingarts.com\/#organization"},"alternateName":"workingarts.com","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/workingarts.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/workingarts.com\/#organization","name":"Workingarts Marketing, Inc.","alternateName":"workingarts","url":"https:\/\/workingarts.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/workingarts.com\/#\/schema\/logo\/image\/","url":"https:\/\/workingarts.com\/wp-content\/uploads\/2015\/11\/wainc_logo_2015-v2_2015RedesignOption6-e1457983390425.png","contentUrl":"https:\/\/workingarts.com\/wp-content\/uploads\/2015\/11\/wainc_logo_2015-v2_2015RedesignOption6-e1457983390425.png","width":334,"height":68,"caption":"Workingarts Marketing, Inc."},"image":{"@id":"https:\/\/workingarts.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Workingarts\/","https:\/\/x.com\/working_arts","https:\/\/www.linkedin.com\/company\/workingarts-marketing-inc-\/"]},{"@type":"Person","@id":"https:\/\/workingarts.com\/#\/schema\/person\/3980946060c00535084557c7b77164a7","name":"Fredo","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/665a395d1a784487fee7205229fe56606565079671f46429ffd20f9b691da8ce?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/665a395d1a784487fee7205229fe56606565079671f46429ffd20f9b691da8ce?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/665a395d1a784487fee7205229fe56606565079671f46429ffd20f9b691da8ce?s=96&d=mm&r=g","caption":"Fredo"},"sameAs":["https:\/\/workingarts.com"],"url":"https:\/\/workingarts.com\/fr\/author\/workingarts\/"}]}},"_links":{"self":[{"href":"https:\/\/workingarts.com\/fr\/wp-json\/wp\/v2\/posts\/7149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/workingarts.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workingarts.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workingarts.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/workingarts.com\/fr\/wp-json\/wp\/v2\/comments?post=7149"}],"version-history":[{"count":0,"href":"https:\/\/workingarts.com\/fr\/wp-json\/wp\/v2\/posts\/7149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/workingarts.com\/fr\/wp-json\/wp\/v2\/media\/6982"}],"wp:attachment":[{"href":"https:\/\/workingarts.com\/fr\/wp-json\/wp\/v2\/media?parent=7149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workingarts.com\/fr\/wp-json\/wp\/v2\/categories?post=7149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workingarts.com\/fr\/wp-json\/wp\/v2\/tags?post=7149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}