article
Website Redesign Series, Part 2: Gathering Insights and Building Your Roadmap
In our last post, we discussed how daunting—and yet potentially inspiring—a website redesign project can be. Good
Fredo
May 7, 2025
I turn strategy into momentum, blending marketing, tech, and business acumen to drive results. Also known for deep dives into culinary arts, photography, the art of a perfectly aged cheese — and finding the perfect glass of wine to go with it.
In our last post, we discussed how daunting—and yet potentially inspiring—a website redesign project can be. Good
Design / Systems thinker, problem solver, and creative strategist. I build brands with clarity and purpose. Passionate about graphic design, cooking, gardening, painting, crafts, sourdough, knitting socks, and FLAMINGOS.
I began writing this series because it’s increasingly clear to me: something is missing in modern design
Ransomware is one of the most disruptive and costly forms of cybercrime today. Whether you’re an individual,
Marketing automation used to be the kind of technology only large companies could afford—massive, all-in-one platforms that
Most small businesses understand the importance of having a website—an online front window that invites visitors to
EN 
ES 
FR