TL;DR: Search is evolving from keyword lists to AI-generated answers. Generative Engine Optimization (GEO) builds on SEO to help your content appear inside those AI-driven responses. It’s not about ranking higher—it’s about being cited
FOR IMMEDIATE RELEASE When Strategy Meets Story: Design + Animation for Impact ArthurAnimation, LLC of Sacramento, CA and Workingarts Marketing, Inc. of Madera, CA announce strategic collaboration at the Central Valley Business Expo in
FOR IMMEDIATE RELEASE Fair Path Project Recommends Healing Doublespeak for Rebuilding Integrity in Workplaces and Civic Life Madera, CA & Washington, DC — September 30, 2025 — Fair Path Project, founded by HR executive
FOR IMMEDIATE RELEASE Healing Doublespeak: Chiral Distortion & the Recursive Arc New Book Confronts the Crisis of Language in Civic Life Madera, CA — Workingarts Press today announced the release of Healing Doublespeak: Chiral Distortion & the
TL;DR: Choosing the right hosting is like picking the right food service model. Shared hosting is a crowded food court, VPS/dedicated hosting is like running your own restaurant, and container hosting works like a
Editor’s Note This page serves two purposes: first, as a narrative of how we responded in March 2020—starting with mask-making and evolving into a near-daily information digest—and second, as a primary source for anyone
Having set a solid foundation by clarifying purpose, auditing content, and planning strategically, you’re now ready to dive into the visual and interactive dimensions of your website redesign. This phase is exciting because it’s
Ransomware is one of the most disruptive and costly forms of cybercrime today. Whether you’re an individual, a small business, or a large organization, understanding how ransomware works—and how to protect yourself—is critical. What
Marketing automation used to be the kind of technology only large companies could afford—massive, all-in-one platforms that required high-level expertise, long onboarding periods, and sizable budgets. But that era is behind us. Today, automation
In our last post, we discussed how daunting—and yet potentially inspiring—a website redesign project can be. Good content, as we mentioned, is king. But before diving into content creation, repurposing existing materials, or optimizing
Website redesign projects can be daunting, but a few simple steps can make the process manageable and, if done judiciously, inspiring. Many websites are one-time projects that rarely incorporate updates, even sporadic ones. New
Most small businesses understand the importance of having a website—an online front window that invites visitors to step in and explore. It’s a destination that digital traffic is directed toward: from social media profiles,
We help you find the right words, for the right moment, in the right voice—whether you’re announcing, apologizing, advocating, or rising.
For teams without internal marketing—or those stretched too thin—we offer steady, strategic support that adapts to your needs and grows with your goals.
From funnels to forms, we build conversion-ready systems that reflect your values, guide your users, and help your offer land—gently and effectively.
We help you design pathways that attract the right audience and invite them in—genuinely, consistently, and with measurable results.
I began writing this series because it’s increasingly clear to me: something is missing in modern design education.
At first glance, it looks like nothing is wrong. More people than ever have access to
The real cost of bad design goes far beyond aesthetics. When companies cut corners on design thinking and training, they create hidden liabilities that multiply over time, leading to financial disasters and human burnout.
Non-destructive workflows are about designing with the future in mind. As design tools evolve and deadlines tighten, maintaining editable, scalable assets becomes crucial. Discover how structured workflows save companies thousands in rework costs and
The dangerous fantasy that design can be automated has led to unrealistic deadlines, underfunded teams, and industry-wide burnout. Explore how the “push-button designer” myth devalues expertise and why, despite advances in AI and templates,
Good design isn’t about making things look good—it’s about solving problems. This post examines why Design Thinking transforms designers from production artists into strategic partners and introduces a Function-First framework for evaluating design work.
In an industry built to extract maximum output at minimum cost, protecting your creativity becomes an act of resistance. Learn five strategies for maintaining creative flow despite tight deadlines and impossible expectations, and why
In an industry built to extract maximum output at minimum cost, protecting your creativity becomes an act of resistance. Learn five strategies for maintaining creative flow despite tight deadlines and impossible expectations, and why
We help you distill your message into something honest, elegant, and resonant—whether you’re writing a speech, building a website, or publishing a statement.
Many businesses identify marketing as essential yet sideline it when operations heat up—sacrificing their roadmap to growth. Success begins with aligning your actual capacity to clear marketing targets, then strategically selecting channels that deliver
FOR IMMEDIATE RELEASE Workingarts Marketing, Inc. Launches Three New Madera School Websites to Enhance Communication and Community Engagement in Madera Madera, CA – May 3, 2024 – Workingarts Marketing, Inc., a leader in digital design
The history of Search Engine Optimization (SEO) dates back to the 1990s when the first search engines were created. At that time, websites were simple and their main purpose was to provide information. However,
By Frédéric M. Martin, Editor-in-Chief The business of feeding students is a very busy one; constantly evolving requirements, tastes, nutrition mandates, parent and student feedback, fluctuation of local food supplies and economics, etc., all
May 2018 By Frédéric M. Martin, MUSD Community Engagement Consultant The Madera Unified District is about to leapfrog into the next generation in education practice with a uniquely innovative program currently named concurrent enrollment.
This is a post about the Petya Ransomeware that is attacking systems worldwide today, published by Wordfence. The ransomware has been dubbed “Petya.” It is exploiting a vulnerability in Microsoft Office when handling RTF
PRESS RELEASE Central California online marketing firm offers free website performance evaluation with newly developed in-depth 25-point scan. Madera, CA, May 26, 2017 – California based internet presence company offers free website mobile retrofit check-up
Your domain name belongs to you and to you only! Because of that simple fact, you want to be sure your hosting company is unable to hold your domain name hostage, in case of
Google Analytics tools have been around for years and yet, I still see many websites with no embedded analytics codes. When I ask the site owner about it, the answer is often a variation
In this slide show (149 slides!!!), HubSpot reveals sales facts that may surprise you, beginning with the startling fact that 44% of salespeople have a staggering 80% probability of not closing the sale, simply
Sales Leads, Branding, and Social Media Originally published in July 2013 What is a sales lead? The answer depends on your perspective: a marketing qualified lead is NOT a sales ready lead, or even a
Ok… now that I have your attention, let’s talk about why many business owners, CEOs, and head cheeses are not getting excited about social media, are letting marketing “play with it”, while failing to
Social Media has taken off but many marketing executives are still scratching their head or wonder if it’s just a fad that will eventually wane. Others are fully involved and are harvesting the many
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