Decoupling platforms and scaling infrastructure without disruption.
Get Satisfaction was a fast-growing SaaS platform reshaping online customer support — but its digital infrastructure wasn’t keeping up. With both its marketing site and customer communities sharing a single domain, the company faced branding confusion, SEO & data security risk, and operational slowdowns. Workingarts was brought in to untangle the system, preserve search visibility, and give the marketing team the independence they needed to scale.
Get Satisfaction, a rapidly scaling SaaS provider, operated its corporate website and customer community installations on the same domain. This shared infrastructure created technical bottlenecks, SEO vulnerabilities, and a confusing user experience — especially as the client base expanded. The organization agreed change was needed, but lacked a roadmap for safe implementation.
Workingarts led a full digital restructuring. Acting as the liaison between internal leadership and third-party website development and web services vendors, we engineered a strategic decoupling of platforms. We authored all the required proxy-layer redirects to ensure no disruption, created a dedicated tech support site, and relaunched the marketing site with enhanced design, brand cohesion, and campaign agility.
Our work went far beyond the initial domain separation. We created landing page templates, built out a publishing infrastructure, and produced branded marketing collateral — white papers, case studies, solutions sheets, webinar downloads, infographics, and illustrations — to support lead generation and thought leadership. These efforts extended the lifespan and reach of Get Satisfaction’s marketing initiatives — even during rapid internal changes.
Seamless platform separation with no broken links
Independent, optimized environments for marketing and support
Marketo landing pages and campaign assets launched without dev lag
Elevated brand presence and lead-gen performance
Engagement extended beyond initial scope—contract renewed for 12+ months
Contributed to the foundation for acquisition by Sprinklr
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