See our process in action—turning complex challenges into elegant results.
The Madera Unified School District (MUSD) envisioned a bold leap forward: a comprehensive, research-ready Project-Based Learning (PBL) website and companion branding that quickly evolved into an ecosystem to enhance education for its diverse community. The project aimed to integrate innovative tools and methodologies, supporting four key audiences: students, educators, parents, and the community.
The initiative launched with enthusiasm under Superintendent Lile’s directive to “see where it goes,” enabling unrestricted exploration of ideas. Through Design Thinking, the team prioritized empathy and collaboration. However, leadership changes led to reduced focus and disengagement, narrowing the vision from a dynamic public-facing platform to a limited intranet solution for teachers alone.
What makes this project particularly significant is its ambitious scope and vision:
The project represented a fundamental rethinking of how educational resources could be structured to support genuine innovation in teaching and learning.
Despite challenges from leadership changes, the MUSD PBL Ecosystem laid critical groundwork:
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