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Website Redesign Series, Part 2: Gathering Insights and Building Your Roadmap
In our last post, we discussed how daunting—and yet potentially inspiring—a website redesign project can be. Good
Fredo
May 7, 2025
I turn strategy into momentum, blending marketing, tech, and business acumen to drive results. Also known for deep dives into culinary arts, photography, the art of a perfectly aged cheese — and finding the perfect glass of wine to go with it.
In our last post, we discussed how daunting—and yet potentially inspiring—a website redesign project can be. Good
Design / Systems thinker, problem solver, and creative strategist. I build brands with clarity and purpose. Passionate about graphic design, cooking, gardening, painting, crafts, sourdough, knitting socks, and FLAMINGOS.
Non-destructive workflows are about designing with the future in mind. As design tools evolve and deadlines tighten,
FOR IMMEDIATE RELEASE When Strategy Meets Story: Design + Animation for Impact ArthurAnimation, LLC of Sacramento and
FOR IMMEDIATE RELEASE Fair Path Project Recommends Healing Doublespeak for Rebuilding Integrity in Workplaces and Civic Life
FOR IMMEDIATE RELEASE Healing Doublespeak: Chiral Distortion & the Recursive Arc New Book Confronts the Crisis of
TL;DR: Choosing the right hosting is like picking the right food service model. Shared hosting is a
Editor’s Note This page serves two purposes: first, as a narrative of how we responded in March
The Back-to-School Website Surge — and the Data Most Districts Miss Every year, the rhythm of K–12
Most school websites focus on logistics—bell schedules, menus, forms—but rarely on what truly inspires pride: the people
If you’ve ever visited your school’s website and found last year’s principal still listed, or clicked on
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