Sales Leads, Branding, and Social Media Originally published in July 2013 What is a sales lead? The answer depends on your perspective: a marketing qualified lead is NOT a sales ready lead, or even a sales qualified lead. Unfortunately, many CEOs and Sales Managers often see marketing as an organization (a cost center) designed to…(Read More)
Ok… now that I have your attention, let’s talk about why many business owners, CEOs, and head cheeses are not getting excited about social media, are letting marketing “play with it”, while failing to take any personal interest in social media. The numbers are quite staggering: in early August 2013, CEO.com published their…(Read More)
Social Media has taken off but many marketing executives are still scratching their head or wonder if it’s just a fad that will eventually wane. Others are fully involved and are harvesting the many networks’ rewards (ask Boeing, Dell, Sony, The New York Times, Starbucks, Ford, T Mobile, Athenahealth, Procter & Gamble, etc.). Here…(Read More)