Your company’s journey is more than milestones—it’s the foundation of customer trust. Marketing isn’t just about visibility; it’s about helping customers see themselves in your story. People don’t just buy products or services; they choose businesses that understand their challenges and offer solutions they can trust. We help you craft and share a story that resonates, builds credibility, and inspires action.
Satisfied customers spread your story through trust in your abilities. Capturing that trust in your marketing attracts new customers and builds loyalty. Happy customers are your strongest advocates. When your story is clear, compelling, and aligned with what your audience values, it fosters loyalty and fuels growth.
Let’s define your through line—the why that makes customers trust you, choose you, and stay with you.
Our journey began in San Francisco in 1992 at a publishing house. It was love at first sight and the start of a lifelong partnership based on curiosity and creativity. Over the years, Frédo transitioned from sales and marketing to business development and technical marketing, while Renée shifted from production to digital publishing and brand development.
By 2000, we realized the rat race wasn’t for us. We wanted a business aligned with our values—where efficiency, creativity, and technology met real needs. We left the Bay Area, moved to California’s Central Valley, and founded Workingarts Marketing, Inc. to help businesses share their stories effectively.
Since incorporating in 2004, we’ve worked with diverse clients, including small businesses and large enterprises. Our approach is not just about marketing; we create partnerships and explore platform features to benefit our clients, adapting strategies to fit their culture and goals.
That deep affinity—the rare complicity that comes from being both business owners and problem solvers—allows us to create marketing solutions that aren’t just effective but genuinely aligned with the businesses they serve.
We love efficiency. We obsessively seek ways to refine our work, designing elegant solutions that not only function but feel right. Gorgeous design makes us quell. Sophisticated simplicity enthralls us. We are captivated by the challenge of crafting strategic, visually compelling, and technically sound marketing solutions that help businesses thrive.
But it’s not just about aesthetics or optimization—it’s about people. We love diving deep into our clients’ worlds, exploring the intricacies of their industries, uncovering their challenges, and aligning with their goals. We’re inspired by business owners who love what they do—who wake up every day passionate about their craft. That passion fuels our own.
Today, as we evolve and expand our offerings, our commitment remains the same: to blend strategy, creativity, and technical expertise into marketing that works. Founder-led, deeply engaged, and always thinking ahead.
CalSPRA 2024 Award of Excellence trophy for the June 2023 edition of the We Believe Newspaper.
(2020 • 2021 • 2024)
CalSPRA Award of Excellence ribbon badge of We Believe News.
Our Experience – Working with a 20,000-student school district, with just under 30 school sites, offered us a unique vantage point that enabled us to closely monitor the overall community’s usage and reactions to website designs and functionality. As we launched customized websites, the community embraced the enhanced functionality, elegant user interface, and custom designs, leveraging newer technologies to more effectively deliver the information visitors sought when engaging with the school district’s digital properties.
Success – Building a website was just one aspect of a school district’s publishing capabilities. Workingarts Marketing was initially hired to design and publish a quarterly school newspaper, a key component of the district’s LCAP (Local Control and Accountability Plan) requirements, resulting in the publication of We Believe News and its associated web property [case study]. Over five years, the newspaper won three awards for best communications platform and quality publishing, with the second award confirming the first. The newspaper was mailed out to the entire local community to keep all stakeholders informed on the progress and challenges the school district faced while showcasing its achievements in a very public forum, published in two languages.
Statewide Recognition – Over the course of five years, the We Believe News publication earned multiple honors from the California School Public Relations Association (CalSPRA), including Communication Tactics Awards in 2020 and 2021. The February 2020 edition received the 2020–2021 Award for Best Communications Document, and the June 2023 edition was honored with a CalSPRA Award of Excellence. In 2024, the series again received CalSPRA’s Award of Excellence, recognizing its continued impact and design innovation.
At Workingarts Marketing, Inc., your success is what truly matters to us! We’re here to design, orchestrate, and deliver marketing services that are tailored just for you. Whether you’re a small business or a well-established leader in your field, we’ve got you covered with all-in-one marketing, lead generation, and online sales solutions from a single, friendly vendor. Plus, we offer IT infrastructure consultancy to help streamline your operations and make the most of internet technologies for your business. As your marketing partner, we genuinely want to understand your needs and work with you to find affordable marketing solutions that help your business grow. We promise to deliver high-quality work promptly, making a real difference in your sales and market visibility!
Let’s talk about how your brand’s story can build trust and drive growth.
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