DIGITAL, MOBILE, ETC.
Video content has become increasingly important in attracting visitors to websites. With platforms like TikTok, Instagram, and YouTube dominating web traffic, it is crucial that businesses utilize video content to share their ideas and promote their services. Online streaming services such as Netflix, Amazon Prime, Hulu, Disney+, and news channels make up the majority of internet traffic and highlight the importance of video content. Utilizing video content allows businesses to tell their story, highlight their solutions’ benefits, and add a human quality to the decision-making process. Live meetings and video streaming technologies are becoming more sophisticated with Facebook Live leading the way with its features and interactivity. Other services are available, but the cost-free aspect of Facebook Live is driving down prices and pushing vendors to ramp up features to remain relevant. Zoom has boomed in popularity since the COVID-19 crisis and has become essential for remote working and public board meetings.
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